Strategic UX · Sustainability Communication · Storytelling
I help organizations communicate complex ideas, engage diverse audiences, and create meaningful human experiences through strategy, design, and storytelling.
My work sits at the intersection of user experience, communication, systems thinking, and storytelling, with a particular focus on sustainability initiatives.
Pragati Earth began as a branding and website project for a new initiative supporting India's deep-tech climate innovation ecosystem. The work evolved into creating a flexible identity and communication system capable of speaking to researchers, founders, investors, institutions, and partners through a clear and scalable visual language.
Creating a shared identity for a global sustainability initiative designed to bring together universities, students, and partners around collaborative action. From brand strategy and visual identity to event collateral and communication systems, the project focused on translating an ambitious vision into a scalable and enduring brand capable of growing across institutions, cultures, and geographies.