Secondary research, information architecture, wireframing, interactive prototyping, UI and UX design.
Brandscape is a competitive-intelligence platform, designed to monitor pricing, promotion, assortment, digital shelf, and availability data across key competitors.
Brandscape is designed as an expert-facing experience, and not just a run-of-the-mill dashboard interface. This curated experience allows the user to access, derive and share a complete picture of online and offline data and intraday insights from any retailer, using an always-on competitor price architecture.
Boring data can be boring. Unless it is visualized to be intriguing, accessible and just plain attractive. In a domain that is seen as purely functional, Brandscape is designed to be visually inviting, in addition to being fully functional, to all stake-holders.